When you compare pricing on products to protect your hard earned investment such as vinyl wrap, ceramic coating and Goat Armor there’s a large price gap. A truck to wrap is about 3k for quality products and done right. Ceramic coating (which I would recommend in conjunction with GA) is about 800-1500 plus depending on products used and length of coating. At 550$ I feel like you get the best bang for your buck by far. It’s strong, it protects, it’s removal, and comes in AWSOME patterns. I got the HEXCO and it’s sick! What’s Pretty cool as well as GA will do custom colors and patterns for no extra charge. That’s customer service!!!! Very satisfied to date. Can update if that changes!! Good job Goat Armor!!!!